emily khoo

Tuesday, July 11, 2006

About Adsense Statistic

The defination or real figures of Adsense Stats

Page Impressions = Number of times an ad unit (collection of 1-4 ads/image) is displayed. (2 ads units on the page gives 2 impressions each time the page is loaded).
Clicks = Number of times someone clicks on an ad. If they leave your page, hit the back button and click another ad that's two clicks.
Your earnings = Your earnings (hehe...you'll know better than me)

Derived Figures:

Clickthrough Rate = 100 x Clicks/Page Impressions (it's expressed as a percentage)
CTR= Clickthrough Rate (see above)
CPM (or Effective CPM) = Earnings per thousand page views

Not displayed but often discussed:
EPC = Earnings Per Click (your dollar earnings/number of clicks)
It is often argued that this is a metric you shouldn't obsess about as the final earnings are what count (more later)

Neh...this is the common issues always raised

What's an average CTR or CPM or EPC?

How do I know if I'm doing as well as I can?

Personally I feel that any discussion of average CTR or CPM or EPC in different websites with different niche or subjects and of cause in different countries as well... is a complete waste of time. First, there is no way of working out an average unless Google discloses the full figures that only they know.

Any average calculated from figures disclosed by publishers here is something likely to be skewed because the people who are doing well will not disclose their figures so you have an incomplete picture. If there are only two categories of publisher who make either less than US$100 or more than US$10000, then how will the knowledge that the average is US$5000 be of any advantage to anyone of you? Sound logic to you? It could drop to US$2000 if one or two of the multi-million dollar big guy publishers pull out. Add in additional million other sub US$100 publishers might not move the average.

Um...Perhaps, you may not understand what I'm trying to say. I'm not quite good in explaination...

Second common issues

EPC does matter or EPC doesn't matter?????

It does and it doesn't. First, you have no control over EPC. Even Google also has very minor control over EPC (Earnings Per Click). There are some evidence if it based on Google earnings data published at time of IPO, shown that Google pays publishers as much as 70% or more of what Google Adwords collects from advertisers. However, our own ads EPC ads are influenced by many variables such as Adwords advertiser budgets, seasonal changes, ads campaigns launched and ceased ...and bla bla bla...

The productive thing to do is to concentrate on something possible that you do have control over like page impressions and also the CLICKS by optimising the position of the ads that you wish to display or the colour of your ads.

This is what I can thought of...:)

Do you know that usually Google updates the real figures couples of times during the day according to your website's performance. The real figures are the page impressions, clicks and earnings. These are what you concern most, right?

Derived figures are the figures...of cause you can calculate yourself but Google displays for your convenience, why do the extra work? These get automatically updated based on what the real figures are showing at any point in time.

Hah...I'm just like doing a statistic report of certain subject when I was in uni...I hope that you'll benefit from it.

Perhaps to some of the adsense players, they already knew it in dinosour years ago, but to me, I've learned and discovered it along my way.

Can I get a clap from you to motivate me?? Ohh...come on, JUST A CLAP :D


Monday, July 10, 2006


Once awhile you're going to see this EMILY'S MINI DISCLAIMER on my blog again...again...or maybe and again...who knows?? :D

Just to ensure that you know I've NO WARRANT ON PERFECT ENGLISH.



To visit Emily’s blog, the author will have a mini disclaimer, uh ugh...not ‘COPYRIGHT PROTECTED’...




In the author’s blog, you’ll see there are some grammar mistakes sometimes, oppssss, nop, it should be most of the time...kakaka.


By the way, Emily is sick today...feeling sick, flu, sore throat, running nose, dizzy, headache, tired...bla bla bla...but I try not to tell you everything, if not, you'll convince Pat to send me to the hospital.

Anyhow, I've rest whole day.

Medicine? NO WAY!! Aaaakkk...doctor, medicine is a NO NO thing to me! Yeeeeeewww, disgusting!!

Conclusion I'm still alive and happy today...


Sunday, July 09, 2006

Work hard and party hard!

Johan invited us to go clubbing. Clubbing? I raised one eyebrow.

I'm so not into the clubbing scene. Somehow...I think it's fun and interesting if go with a bunch of friends. That way there's enough time to forget how lame drunk people can get, how expensive drinks are, how people squish past you to grab your tits or butt, and how utterly gross my hair smells after.

But hey, it's time for us to play hard. So I wanted to go out, feel free and crazy and have some irresponsible fun...kakaka.

All men want to get laid by the end of the night. So keeping this in mind.

There's a certain sense of power when you already have your special one and in a club. You know you're going to go home to a warm bed and snuggle up to the man you're utterly in love with. So there was a certain cool and ease in which I found myself shutting down/waving off/lying to/totally ignoring every boring/ugly/annoying/pretentious person I met.

There're few quite good looking (but very boring) guys making us look good! Oh yeah, I saw a guy in the club, damn, he was hot. He looked somewhere...somewhere Enrique Iglesias and Colin Farrell. I'm not really remember how he looked like but he was SOOOO...very sexy and 'cute'! He was standing somewhere near the ladies washroom. So guys, if you wanna be visible to girls, better pick a corner somewhere near to the ladies washroom...haha...(a valuable hint for guys).

Phew, finally I got home at 3++am. I was still drunk and dizzy, it was the first time I got drunk. Aaaakk, so suffering, I promised I'd never do it again. But overall it was a fun and crazy night.

Oh and here are pictures of me looking unquestionably and appropriately drunk. Funny tougues parade picture (for photo taking purposes) and this is how girls look like when they're drunk.