emily khoo

Friday, February 02, 2007

Choosing a right URL or Website Address

The first step in doing business online, no matter is a Adsense / YPN publishing business, affiliate marketing and etc. is to choose your URL. The URL is the web address that someone types in when going to a website. The URL you use for your business is very important and must be chosen carefully.

The URL you use must have your most important keywords in the URL whenever possible. If you are offering dog training, you should absolutely have the word "dog" and "training" in your URL. Unless your business is already established, you have the ultimate freedom in what your business will be called. Oppss, please do not compare this scenario with my www.emilykhoo.com, hahaha, because I'm doing this blog is just for fun. Don't you see that I did not optimize and monetize my blog at all?

Okay, back to the point, if your online business already exists, you are more limited as to what URL you choose.

You have specific goals to consider when deciding on a domain name (URL):
1. Is it easy for your customers to remember?
2. Are any of your keywords in it?
3. Does it properly reflect your business?

Preferbly with your niche keyword in your URL, it's easier for the spiders to index your website in the search engines as well.


Monday, January 29, 2007

No reciprocal links for your Adsense sites?

It's been long I never post in my blog, I don't know whether you guys have notice Google latest updates or not, Google just did their major changes few months ago that reciprocal links from non related websites will not benefit you any longer. Besides, your site/s will get penalty if you're doing so...

Once a website has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites.

Google dislike we participate in link schemes designed to increase the website's ranking or PageRank. In particular, try to avoid link to spammy websites, as your own ranking may be affected adversely by those links.

Actually, you still can have some inbounce and outbounce links from related websites, you'll still get the actual benefits and without getting any penalty.

So, do not just joining the link farms to get lots of reciprocal links, it's affect your marketing too.

Try it out at your adsense sites today...